Advertising is essential for product sales. But whoever advertises for products regularly moves in the legal minefield of unfair competition law. The Act against Unfair Competition (UWG) already contains numerous provisions to protect consumers and competitors against unfair and misleading advertising practices. Sector-specific advertising regulations such as the Therapeutic Products Advertising Act (Heilmittelwerbegesetz, HWG), the EU Cosmetics Claims Regulation, the EU Health & Nutrition Claims Regulation, but also anti-corruption laws and self-obligatory industry codes may further restrict and prohibit the possibilities of product advertising, subject it to licensing requirements or make it dependent on mandatory notices. Unfair competition law assets as an efficient instrument to put competitors legally in their place.
Sometimes it is enough to change the wording to reduce the risk of receiving a warning letter. As an experienced lawyer in the fields of advertising and unfair competition law I will help you to put your products in the best light in terms of communication, without offering greater legal grounds for complaint by competitors, associations or authorities. I will also assist you in approval procedures for health claims or defend your advertising against competitors, authorities or in criminal proceedings.