Advertising

Advertising is essential for product sales. But whoever advertises for products regularly moves in a legal minefield. The Act against Unfair Competition (UWG) already contains numerous provisions to protect consumers and competitors against unfair and misleading advertising practices. Sector-specific advertising regulations such as the Therapeutic Products Advertising Act (Heilmittelwerbegesetz, HWG), the EU Cosmetics Claims Regulation, the EU Health & Nutrition Claims Regulation, but also anti-corruption laws and self-obligatory industry codes may further restrict and prohibit the possibilities of product advertising, subject it to licensing requirements or make it dependent on mandatory notices.

Sometimes it is enough to change the wording to reduce the risk of a warning letter. I will help you to put your products in the best light in terms of communication, without offering greater legal grounds for complaint by competitors, associations or authorities. I will also assist you in approval procedures for health claims or defend your advertising against competitors, authorities or in criminal proceedings.

 

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JUVE Handbook 2018/2019
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JUVE Handbook 2018/2019
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